Local Group Creative
Branding
Digital Assets
Local Group Creative, a brand new, full-service creative agency, reached out to collaborate on their brand identity visuals. They were looking for a brand identity that reflected their company values ( quality, integrity, and curiosity,) as well as tied into Local Group - a collection of galaxies that includes the Milky Way. In short, a friendly (galactic) neighborhood agency.
Discovery
After a few years of collaborating within their separate design and video freelance businesses, husband and wife duo Jimena Lopez Fate and Brandon Fate decided to start a full-service creative agency. Seeing how some of the industry treats not only their clients, but also their employees, they wanted to start a business that focuses on relationship building and support for both ends.
Process
Jimena and I had worked together previously, so this project was very collaborative. After our initial briefing call and moodboard overview, we worked closely through several rounds of development. I worked through a combination of hand drawn and digital methods to create the custom typography for the logo, and explored a variety of imagery treatments before we landed on our grainy, limited palette gradients and photos.
Outcome
The end result is a wordmark that alludes to the idea of space with galaxy shaped counters, while remaining abstract and modern enough to be able to represent the agency.
